This is the area used for reporting lost dogs.
You must register to create a lost dog report and submit a picture of him. When filling out the description part of your lost dog report, PLEASE ensure you provide as much textual detail as possible - ideally enter keywords that someone who finds your dog may use when quering Google. For example "Lost - Large male Doberman with docked tail and scar on left leg ....etc etc" for your description is much more likely to return a hit for someone who enters "lost Doberman with scar" than just "Lost Doberman". Remember that search engines use text to index your report, not pictures! The picture is the final confirmation needed once the report has been found.